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If you're thinking about advertising on
billboards in New Jersey
you owe it to yourself and your company to
check out "Media in Motion" before you make your next purchase.
Why? Good question, we're glad
you asked.
Media In Motion Group, Inc.
has an advertising and marketing niche in Northern NJ, specifically, on route 80, route 46, route 78 &
route 24, to and from New York City and we have for the past 10 years. We provide our customer and prospective
advertisers with advertising opportunities that very few companies offer.
We provide high impact
billboard advertising opportunities for small, medium and large businesses in a very concentrated,
congested, over populated and well traveled area of the United States, Northern NJ , Sussex , Morris, Essex , Hudson , Bergen & Passaic Counties.
You might say to yourself "big
deal" or "so what" what's so special about your advertising services compared to other Billboard or advertising
companies?
I'll tell you what the big
deal is. We consider ourselves professional Mobile Billboard Advertising Specialists utilizing the
exteriors of major transportation companies such as New Jersey Transit Buses and Local and National Trucks.
We also provide billboard trucks for more targeted traffic.
Not impressed? Let’s break
down the process of mobile advertising and compare apples to apples in the advertising community. There are many
forms of advertising out there in New
Jersey right? For this comparison I'm
going to use; News Papers, Magazines, Print Mailing Direct Marketing, Radio, TV, and traditional Stationary
Roadside Billboard Advertising. These are some of the major, well understood types of advertising people think
of first while assembling their advertising campaigns. There are two reasons why people think of these mediums
first.
1. They have been in existence for 100's of
years
2. The have easier track-ability
Regardless, they don't nearly
have the impact they used to have back in the day when they first arrived. Think about it, times have been
rapidly changing around us over the past 20 years. Advertising mediums that used to perform well now don't
because of the way people are receiving information today. Here are a few questions to ask yourself:
·
How often do you read the news paper or a magazine?
Even if you do read these, 90% of the content are ads, do you like reading ads?
·
When you receive direct marketing "junk mail"
what do you do with it after you identify its junk mail? It's a fact, 98% of junk mail is thrown away without even
being read.
·
TV or Radio, I don't know about you but I'm not
interested in listening to network TV or Radio Stations because most of what you see and hear is Advertising.
Think about it for a second, next time you're in your car listening to WPLJ or WCBS or watching ABC or NBC
networks, notice the amount of commercials to actual music or minutes of your favorite television show. 90% of the
time you spend listening or watching you are being bombarded with advertising.
Now, don't jump to conclusions
just yet, we're not the "Pot calling the Kettle black", and here's why:
Comparatively speaking, we
provide a more cost effective CPI (cost per impression) the amount of money we charge for the amount of people
viewing your ads. Our advertising is non intrusive! That's right we are not holding you captive and forcing you
to look at our ads. Yes, they are attached to buses and trucks but they are not interrupting your daily routines
or intruding and preventing you from listening or watching a program or listening to music.
Our point is: Don't overlook
and over think the obvious when it comes to advertising. You owe it to yourself to compare pricing to the amount
of Impressions you will receive for your investment. Bus or Truck Advertising is a good investment and you
will receive a good response for the money you spend on it.
It's that simple. Also, put
your money where the people are. Statistically speaking, more people are out on the road today than ever before.
So if you're going to invest into advertising, I would hope you're thinking in terms of population and
statistics.
One last thought, regardless
of our advertising, buses, trucks and transportation vehicles will still be traveling to and from their
destinations for the rest of our lives.
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